MAXIMIZING THE PLACEBO EFFECT

Subject Terms:PLACEBOS (Medicine)
THERAPEUTICS
MENTAL healing
CLIENTS
MASSEURS

Abstract:The article discusses the use of the placebo effect by masseurs to access their clients healing response. The placebo effect is any positive, therapeutic response elicited by a non-active substance like a sugar pill or an environmental agent like a masseur. It was once thought of as a purely psychological effect, however, a study into the issue has shown otherwise. Three strategies that promote positive placebo responses along with discussions on each are also presented.

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